Howard Milstein is a philanthropist and golf entrepreneur. Starting in 2007, Jack Nicklaus selected him as his partner to ensure his legacy and institutionalize the Nicklaus brand. Subsequently he has added numerous holdings to his golf activities all operated under 8AM Golf. He loves the game of golf and all it stands for. He has dedicated these businesses to helping golfers enjoy the game more and to celebrating the great game of golf. As Chairman of 8AM Golf, Howard oversees The Nicklaus Companies, GOLF Magazine, GOLF.com, True Spec Golf, Miura, GolfLogix, Fairway Jockey, Club Conex and Chirp Golf.
CEO & President
Hoyt was a stand-out collegiate golfer at Lynn University and played competitively on various professional tours. He co-founded Modern Golf in 2011, a Canadian club fitting company, then became CEO of True Spec Golf in 2014, a brand agnostic club fitting company. In 2017, Hoyt assumed the role of President and CEO of Miura Golf. Soon after, Howard Milstein acquired True Spec and GOLF and consolidated his golf investments into a holding company, 8AM Golf, where Hoyt became President. His role includes creating, communicating, and implementing 8AM’s vision, mission and direction. Hoyt has created synergies and efficiencies throughout 8AM and pursues the highest quality everywhere.
Justin is an investor and partner in 8AM Golf and leads creative initiatives across the 8AM portfolio of brands. As a songwriter, performer, actor and producer, Justin embodies effortless cool and is a globally recognized tastemaker. He's one of the best-selling music artists in history and is also an avid accomplished golfer. Justin's partnership with 8AM Golf will deepen his already-profound and rich interest in the sport of golf.
CHIEF OPERATING OFFICER
Larry is responsible for driving strategic and operational efficiencies across 8AM Golf. He has also held various roles for the 8AM Golf portfolio companies True Spec Golf and Miura Golf - where he currently serves as President and CFO. Before joining 8AM Golf, Larry held pivotal roles at Hewlett-Packard Company, including overseeing real estate strategy for the EMEA region during its historic split into two publicly traded companies. Raised in Pinehurst, North Carolina, Larry's lifelong passion for golf has been a guiding force throughout his personal and professional life. He resides in Scottsdale, Arizona and holds degrees from The Citadel and the University of Georgia.
Chief Investment Officer
James is responsible for managing the financial side of the 8AM Golf portfolio and finding and evaluating new investment opportunities. Prior to joining 8AM Golf, James worked as Vice President at Emigrant Capital Corp., the private equity division of Emigrant Bank and the owner of 8AM Golf. James, an avid and slowly improving golfer, brings financial and international experience to the team, having worked in various financial roles across Asia and Australia before relocating to New York.
CHIEF STRATEGY OFFICER
Trey was a division one golfer at the University of Pennsylvania. He has an extensive professional background, including government, banking, and technology roles. After college,Trey worked in DC for six years, including stints at The White House and the Department of Commerce, where he served as a Senior Advisor. In 2010, Trey joined JPMorgan Chase & Co. in the Investment Bank. Following several years at the bank, Trey assumed the role of CFO and COO for Chase Consumer Bank’s western region. In that role, he oversaw all finance and strategy. Trey joined 8 AM Golf in 2022 as Chief Strategy Officer. He works across the portfolio, helping to drive strategic projects and implement new initiatives.
Sports & Entertainment
Jeff serves as a special advisor to Howard Milstein and Hoyt McGarity. Prior to joining the 8AM team, he’d spent five years advising Bob Parsons at Parsons Xtreme Golf, several years as an agent to golfers under the 1 Degree Management team, and several years working for Sidney Frank on all golf-related marketing initiatives at Grey Goose Vodka. Fuj competed at Colorado State University, and after spending a few years playing golf competitively he became the assistant golf coach at both Colorado State and the University of Louisville.
Head of Investor Relations
Charlie focuses on emerging opportunities across the 8AM Golf platform. He also helps connect professional golfers to the 8AM Golf network of companies and works to develop new business verticals. Charlie had an impressive junior golf career and played golf competitively for Vanderbilt University. As someone who grew up around the game, he strongly believes in golf’s power to connect different types of people and businesses.
Head of Technology
Kellen bridges the gap between golf and emerging technologies for all the 8AM Golf brands. His experience in the golf industry is well versed as the past President of Fairway Jockey. He has worked at Taylormade, Nickent Golf, Cobra-Puma Golf and Fujikura Composites. His technology background exists as an excited Founder/CEO for both Swipebox and Hyfin; fintech companies built around e-commerce and SaaS platforms. He is the founding principal of a digital marketing firm based in Scottsdale, AZ.
Director of Product Strategy
DJ advises and acts as on camera talent to promote products and brands across the 8AM portfolio. DJ played golf at the University of Hartford and was named 2010 Scholar-Athlete of the Year. Additionally, DJ founded and continues to operate a golf clothing and accessories brand.
Anthony serves as a special advisor to the Chairman, and he advises the entire 8AM Golf team throughout their varied projects and initiatives. He is a director of the Nicklaus Companies, GolfLogix, and Miura Golf. Before joining 8AM Golf, Anthony had served as a director of a number of other Emigrant Capital Corporation investments. Anthony brings his extensive banking and operating experience to 8AM’s varied activities.
Kellie serves as a special advisor for 8AM Golf where she advises Chairman, Howard Milstein on all golf assets. Kellie serves as a part of the 8AM team that finds and reviews new business opportunities with the goal to create synergies between all 8AM companies. She seeks solutions to provide golf products and services to better enable all golfers to play their best games. Additionally, Kellie is a GOLF Magazine Top 100 teacher.