True Spec Golf Opens Latest Fitting Studio in Atlanta

Scottsdale, AZ (April 15, 2021) — True Spec Golf, the global leader in custom club fitting and building, today announced the opening of its newest fitting studio in Atlanta, Georgia. Located in the heart of Buckhead, True Spec Atlanta offers its premier brand-agnostic fitting experience at the new social club and community for golfers, Intown Golf Club

Customers interested in improving their game with custom equipment can learn more and book a fitting session today at

The fitting studio features True Spec’s signature brand-agnostic fitting matrix of more than 35,000 possible club head and shaft combinations, including every major equipment manufacturer. True Spec Atlanta also includes a club blueprint station, spacious indoor fitting bay and Trackman launch monitor.

True Spec Atlanta offers full bag fittings, as well as woods, irons and wedges-specific packages. Customers can also retrofit existing clubs in shaft-only fittings. Each club is assembled by hand to the tightest tolerances specified at the 25,000 s/q ft build shop in Scottsdale, Arizona before being shipped directly to customers.

“We’re excited to bring the same process that our PGA and LPGA Tour Ambassadors use to Atlanta golfers of every skill level, to help them make data-driven decisions about the right equipment,” said Ryan Richardson, President of True Spec. “Intown Golf Club is an oasis for golfers who appreciate the finer things in life. We’re excited to introduce Atlanta-area golfers to a truly premium fitting experience that’s unlike anything else in the industry.”

“We know there is demand for a premium, luxury fitting experience in Atlanta and that’s why True Spec is the perfect brand to partner with as we launch Intown Golf Club,“ said Erwin Macatulad, COO of Intown Golf Club. “True Spec provides a sophisticated service that is in a league of its own, and it’s a valuable amenity as we cultivate a private club community for golfers.”

Consistently ranked by GOLF Magazine as one of America’s top club fitters, True Spec is the nation’s undisputed luxury club fitting and building brand. True Spec Atlanta is the fifth True Spec location to open in 2021.


About True Spec Golf

True Spec Golf is based in Scottsdale, Arizona. The premium brand agnostic club fitting company was founded in 2014 and now has more than 20 studios around the world. True Spec Golf’s fitting matrix stocks more than 35,000 possible combinations of clubheads and shafts from all leading equipment manufacturers. Our expertise has been validated by some of the most well-known PGA, LPGA and Champions Tour players around the world. We strive to offer the best possible experience, providing every player with clubs that maximize their potential and performance.

In 2018, the company was acquired by golf entrepreneur and philanthropist Howard Milstein, and is now part of Milstein’s 8AM Golf family. In addition to True Spec, other 8AM Golf companies include the Nicklaus Companies (in partnership with Jack Nicklaus); GOLF Magazine and the website; legendary club maker Miura Golf; GolfLogix, the most-downloaded GPS app in golf; Club Conex, a global leader in the design and manufacture of adjustable golf club adapter systems; and Chirp, a free-to-play gaming app that lets golfers wager on the outcome of pro golf tournaments, rounds, and shots.
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