Custom Club Building, Elevated
Fairway Jockey is the premier online destination for personalized golf equipment—where golfers collaborate one-on-one with expert builders to design and assemble dream sets using the finest heads, shafts, grips, and components available.
As the exclusive e-commerce companion to True Spec Golf’s custom fitting services, Fairway Jockey offers unmatched selection from top-tier brands, editorial insights from GOLF.com, and hands-on craftsmanship that turns specifications into performance on the course. Since its acquisition by 8AM Golf in 2019, Fairway Jockey has become one of the fastest-growing online golf retailers in the world.
Built With Precision
Custom Club Builds
One-on-one collaboration with expert builders allows golfers to spec and assemble fully customized sets—tailored for performance, feel, and personal preference with no detail overlooked.
Expert Guidance
Each build is informed by deep product knowledge, swing analysis, and builder expertise—ensuring thoughtful recommendations across heads, shafts, grips, and specs without compromise.
Premium Components
Access to the market’s finest heads, shafts, and grips—offering unmatched flexibility, control, and quality in every build.
Personalized Performance
Every club is assembled with the individual golfer in mind—reflecting swing characteristics, playing style, and performance goals for optimized results on the course.